Aeon

The Challenge

Aeon is an accountant firm, based in Dublin, Ireland. The challenge was to create a professional brand style that included a new logo, illustrations and brochure website. The client wanted to ensure that the overall style was modern, and professional but appealed to the younger public.

The Approach

The plan was to create a corporate brand style, that was professional and unique. The logo incorporated the A as the core symbol, with an illustration style that leaned on a grey colour palette to ensure the overall perception was one of professionalism.

The Branding

The branding style was created introducing a clean, fresh new logo that was easy to carry across marketing material.

Aeon Red
‍#282c

Aeon Grey
#A5D8DB

Aeon Black
#53556D

Illustrations

The illustration set was used to introduce some creativity and life to the brand style. The lines were straight, and sharp, and depth was added to give the larger illustrations some more detail.

The Website

It was important that the website clearly communicated the companies values, and business approach. Clear, concise content was added alongside a professional brand style to give the corporate, yet modern overall approach.