To create clean brand style for an online mortgage company. The main aim was to create a clean, professional, yet friendly and simple style that gave the user the impression that the process of applying for a mortgage online would be straight forward.
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The aim for the brand style was to create something that was very clean, and structured. I had created some illustrations in a similar style that the client had liked, so we used the same line vector approach to create the style, applying a really vibrant blue to complement the illustrative style.
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A colourful overlayed illustration style was created that was used across the marketing and platform to bring life to otherwise boring areas.
