The style was updated to bring a more slick, stylish approach to the branding, bring in dark blue tones, with gradients and abstract shapes to introduce a unique style that will help separate their brand from the competition.
The logo was created to emphasis the word 'On' to focus the attention that the product is always On. The power symbol was a legacy approach, so was kept and enhanced, introducing a newer, fresher font that compliments the overall brand style.
A solid, fresh colour palette was introduced to help brighten and modernise the brand style.
A unique abstract illustration style was created to compliment the overall brand style, that features large abstract shapes, that allows the brand to apply the brand hook across marketing material, giving it a consistent, fresh style across all touchpoints.