The Challenge

The client approached me to discuss creating a new branding style for their product, an social network application for college students. The branding needed to consist of a new logo, website and illustration style. The main objective was that the brand needed to be fun, colourful and modern.
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The aim was to create a brand style that felt appealing, something that was memorable and would draw the user in. The end result was a really colourful style, something that was really fresh and quirky. The illustrations played a big part in holding the brand vaules together, using the bright colours, coupled with a unqie take on shapes to create a consistent visual hook across all touchpoints.
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The core symbol of the logo was the F (obviously). The font was rounded and playful to linked up with the overall brand hook of rounded elements.
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The illustrations were colourful, and leaned heavily on the colour palette to keep things consistent. A unique style for characters was created and used consistently across all usecases.
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The main aim of the website was to educate potential clients of how the product worked. From a brand perspective, it was important that we created a style that was colourful and approachable.
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